BRAND

OUTLW – A NEW FRONTIER FOUNDED IN 2020 – AIMS TO EXPLORE AND REIMAGINE THE OLD WEST THROUGH COMPELLING CONCEPTS IN ORDER TO INNOVATE QUALITY AND DESIGNS OF THE PAST. INSPIRATION CUES STEM FROM A FUSION OF THE WILD WEST ERA, ICONIC AMERICANA AND DIFFERENT SUBCULTURES.

BY REMOVING THE LETTER 'A' FROM 'OUTLAW' THE BRAND EXPRESSES ITS IDEALS OF FREEDOM AND ITS CONTRASTING MENTALITY. OUTLW IS FOR ANYONE WHO'S EVER FELT SEPARATED FROM THE TYPICAL MAJORITY. OUTLW IS FOR THE OUTSIDERS.

COLLECTIONS WILL BE PARTITIONED AS 'SEASONS' WITH ACCOMPANYING 'EPISODES' – THESE WILL LEAD TO CONSTRUCT THE BRAND'S PATH IN THE NEW FRONTIER.